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GENERAL FREQUENTLY ASKED QUESTIONS
How can I use the Internet to promote my business? A well-written, visually appealing web site will expose your business to a boundless audience. Combining a strategic Internet marketing plan with corresponding branding efforts will increase your visibility to current and potential customers.
The Design Process. Why is corporate identity important? The brand of your business is the foundation for everything that you do. The first visual impression of your brand is crucial. Assuring that all impressions of your brand are consistent, builds credibility and a professional identity, resulting in positive business relationships.
I want to start selling my products on the Internet. What is the safest way to do this? To safely accept payment online, you will need a Secure Certificate to ensure that transactions are kept private. You can purchase this service and provide payment directly through your web site (such as this Self-Directed Website). Another option is using PayPal. This option is 100% safe for you and your customers, as PayPal ensures privacy in its service.
I want a web site that will allow me to change the text and pictures myself. Is this possible? Yes. With our basic self-directed web site package you will receive yearly hosting, along with the choice of over 100 unique template designs, page masters, cascading stylesheets, color palettes, and menu sheets and easy to use WYSIWYG editor (What You See Is What You Get).
What is the difference between standard Search Engine Optimization and Pay Per Click Campaigns? Standard Search Engine Optimization involves a process that, over time, will improve the placement of your web site on search engines. Pay Per Click options use Google's AdWords program which allows you to control the placement of your web site by setting daily budgets, charging you only when your web site is entered through the sponsored link on Google. This ensures quick results, and can be yielded in approximately 24 hours upon creation of the campaign. Generally, a combination of both options yields the most favorable results.
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